Spain - Know Your Lemons on permanent display in Madrid

A visitor looks at the breast cancer exhibit on permanent display in Valencia, Spain.

¡Buenos dias! from Valencia, Spain where The City of Arts and Sciences Principe Felipe Science Museum has #KnowYourLemons on permanent display to educate over 650,000 visitors since September 2015.

Alfredo Benavent, a member of the Exhibition Department, selected the 12 signs of breast cancer image because it “allowed us to address people with an eye-catching message to raise the awareness about prevention and the early detection of breast cancer. The image of the lemons lets people look at the picture no matter if they have any taboo about nakedness, and also it reflects a faithful appearance of the illness and its symptoms. We find it to be a very powerful image.”  

Benevent approached Worldwide Breast Cancer about using the image when they constructed their exhibit on health and cancer. Working with designer Corrine Ellsworth Beaumont, founder of Worldwide Breast Cancer and the creator behind the #KnowYourLemons campaign, the poster was translated and designed for the Spanish dialect in Spain and has helped to educate the thousands of visitors the museum receives each year.

“Speaking on behalf of Worldwide Breast Cancer, we’re thrilled to be partnered with the City of Arts and Sciences to help spread the awareness to visitors from all around the world. It’s education partnerships like this that make awareness successful,” said Beaumont. It was great to be able to visit and see it prominently featured in the museum as part of an innovative interactive exhibit.

If you’re ever in Valencia, be sure to visit the museum!

With the help of the City of Arts and Sciences, as well as our other Global Education Partners, we hope to reach even more people around the world and raise breast cancer awareness. Tune in next week to see where in the world the #knowyourlemons campaign has also made an impact. If you’d like to be part of this, sign up as a Global Education partner and start using the materials today.

View of the City of Arts and Sciences, with the Science museum on the left.
The “Chromosome Forest” exhibit, where the “12 Signs of breast cancer” poster is on permanent display.
Founder and designer Corrine Ellsworth Beaumont visits the museum and poses with the display.